Our Work | Development

Discover your Signature Look!

Our stylists and estheticians like to take “field trips” too. Training opportunities have taken our team all around the world, to learn new techniques, and stay on top of trends. (And meet some really cool and often famous people along the way.) Sometimes we don’t have to venture much further than our own beautiful city to participate in important events and education.  Whether in our community or somewhere else on the globe, we enjoy being able to broaden our experiences by participating in educational, developmental and community events.

Moroccanoil Specialty Braiding Class ~ Steven Turpin

We get a lot of work done on the weekends! Thrilled to have spent a Sunday with Moroccanoil‘s Global Artistic Director – Steven Turpin for a Specialty Braiding Class! Creative, Inspiring & FUN #moroccanoil #braids


Danielle is excited to be heading to Montreal for Redken‘s FUSION event. Erika & Tasha are joining her for an exciting 3 days of inspiring education! ‪#‎redkenfusion‬

KMS California ‘Evening Hair’  Competition ~ 2nd Place ~ Cassandra

Earlier this summer one of our stylists, Cassandra, competed in the KMS California ‘Evening Hair’ Competition. The stylists were given ONLY 15 minutes to complete their hairstyles. KMS educator and judge, Edwin Johnston, watched closely as they quickly and skillfully designed their looks. Cassandra created beautiful ‘evening hair’ on Ally and was awarded 2nd place!  Congratulations Cassandra!

International Congress Framesi 2012 ~ Dubrovnik, Croatia

In September 2012, Paula, Janet & Courtney traveled to Dubrovnik, Croatia to attend the 2012 Framesi International Congress. Italian Style Framesi and Italian Style Energy featured their Fall/Winter 2012-13 collections, entitled Lovely Black and High Vision. We were entertained and inspired by the Color Emotion Team Show, made up of the winners of the 2012 Framesi Color Design Award, the international contest involving hairstylists from all around the world.

UK Colorzoom 2012 ~ London, England

In October 2012, Bailey, Barb, Hilary and Samm flew to London, England and attended Salon International (UKs largest Beauty-Industry Trade Show) and Colorzoom Competition in London, England. Hairstylists from over 40 countries competed for first place in their respective categories: Partner, Creative, and New Talent. Winners were: Partner~Germany, New Talent~Taiwan, Creative~Taiwan. Our colleagues were the best of the best, the top of their game; from all over the world we witnessed overwhelming and awe-inspiring talent!!

The tradeshow featured classes and products from around the world. Saw presentations from Goldwell, KMS, Moroccan Oil, WHAL, to name a few. The Colorzoom fashion show launched their new Collection Beautify ~ Excerpt from the Beautify Look Book, “Fashion and lifestyle are allowed to do what they do best, which is to make life more beautiful… Colors, bright materials and fabrics. Unconventional styles that are bursting with color… A creative movement which started in small urban communities.”

We were treated to a tour of London. We travelled by boat on the Thames with Goldwell Canada & America to tour the Tower of London, and famous Crown Jewels. We travelled by bus trip to tour Westminster Parliament Buildings, Big Ben, Westminster Abbey, London Eye, St. Paul’s Cathedral, and Buckingham Palace.

The final event and farewell party was held at the famous Madame Tussauds-London for all guests from North America, Australia and New Zealand…would it surprise you that the Newfoundlanders were the last off the dance floor?!

Photos Courtesy of Bailey & Hilary

Fantasy Hair Show
3rd Place ~ The Signature Salon

On Sunday August 5, 2012, as a collected group of hair and beauty professionals, we honoured and remembered a colleague and friend, Juan Perez, at this year’s Goldwell Fantasy Hair Show. This year’s show was inspired by FasciNATURE, Goldwell’s Color Zoom Trend for 2012; it reflects the brilliant colors and endless shapes found throughout nature. Our entry was inspired by the beautiful Mountain Alcon Butterfly. She enslaves her prey through manipulation of song, in turn becoming their parasitic queen. Sometimes even in nature the most beautiful things can be deadly. We are thrilled to have been recognized with the achievement of a third place standing among our friends in the industry!

Photos Courtesy of Terry Rice Photography

Photos Courtesy of Staff and Friends

Colorzoom Halifax March 2012

Bailey attended Colorzoom in Halifax & Cape Breton in March 2012. Leading the stylists were Dimitrious Tsioumas, International Artistic Director for Goldwell (2 time NAHA winner based out of New York City-MISU) and Robert Brown, Guest Artist for the Goldwell North American Artistic Team, Memphis, Tennessee (Hairobert).  Bailey participated in model prep work on live models. Color, cut and set work was done, and her work can be seen in the curly set within the photo slideshow. The looks were based on the 2012 fasiNATURE collection from Goldwell. Bailey had the privilege to work with Goldwell artists and KMS artists from Atlantic Canada, focusing on color, cut and set work, “from runway to real life”.

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Elumen Training

We LOVE colour! Bright, Bold, Beautiful Colour! Team members Bailey, Hilary C., Cassandra, Courtney, Hilary T., and Melissa R. attended Elumen Training at Woodford Training Centre with Timothy Switzer of Goldwell.

Timothy Switzer is the winner of the 2009 Goldwell Color Challenge in the Partner Category and has been a successful stylist and educator for several years. Timothy’s passion for the industry and Goldwell can be seen by all those that meet him and attend his seminars. This year he was a finalist in the Fashion Forward Category at the prestigious North American Hairstyling Awards. This nomination joins the other nominations he has received in the Contessa Hairstyling Awards including, Makeover Colorist, Master Colorist, Elite Master Stylist, Texture Stylist and Multicultural Stylist. Timothy & Co. Salon and Spa and its team of creative stylists was also a finalist in the Contessa, Salon Team of the Year category. Timothy & Co. Salon and Spa is located in Oshawa Ontario, Canada. Timothy and his team pride themselves on their knowledge and passion for Goldwell, the product they chose to create with on a daily basis.
Timothy Switzer’s bio taken from


Shave for the Brave

March 23, 2012 ~ Young Adult Cancer Canada’s annual “Shave for the Brave” fundraiser was held at Cowan Heights Elementary School. Some of our talented team members participated with Helen & Professional Beauty Supplies, and fellow stylists from St. John’s, in shaving the brave! We are proud and honoured to have participated in YACC’s “Shave for the Brave”.

Fantasy Hair Show
3rd Place ~ The Signature Salon

In May 2010, The Signature Salon competed in the Fantasy Hair Show, placing 3rd. The theme was VEGAS, we were inspired by the production of The Lion King, at Mandalay Bay, Vegas.

Photos Courtesy of Staff and Friends

Our Work

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